What is White Day?
White Day is a holiday celebrated in Japan, South Korea, Taiwan, and other parts of Asia on March 14th. It is a day for men to return the favor to women who gave them gifts on Valentine’s Day, which is celebrated a month earlier on February 14th. On White Day, men are expected to give gifts to women, usually in the form of white chocolate, jewelry, or other small presents.
The History of White Day
White Day was first celebrated in Japan in 1978 by the National Confectionery Industry Association. It was created as a marketing strategy to encourage men to buy more gifts for women on Valentine’s Day. The association chose March 14th as the date for White Day because it falls exactly one month after Valentine’s Day.
The name “White Day” comes from the color white, which is associated with purity and innocence in Japan. The original idea was for men to give white chocolate to women, but over time, the tradition has expanded to include other types of gifts as well.
How is White Day Celebrated?
On White Day, men are expected to give gifts to women who gave them gifts on Valentine’s Day. The gifts are usually small and symbolic, such as white chocolate, jewelry, or flowers. Some men also take their partners out for a romantic dinner or buy them a more expensive gift.
In Japan, it is customary for men to give gifts that are worth two or three times the value of the gifts they received on Valentine’s Day. This is known as “sanbai gaeshi,” which means “triple the return.”
In South Korea, White Day is celebrated in a similar way, but the gifts are usually more elaborate. Men are expected to give gifts that are worth at least twice the value of the gifts they received on Valentine’s Day.
Conclusion
White Day is a unique holiday that celebrates love and romance in Japan, South Korea, and other parts of Asia. It is a day for men to show their appreciation to the women in their lives and return the favor for the gifts they received on Valentine’s Day. Whether it’s a small token of affection or an elaborate gift, White Day is a special day for couples to celebrate their love and commitment to each other.
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